What Every Business Owner Should Know About Mobile-Friendly Websites
Hey there,
Did you know that more than 60% of online shopping happens on mobile devices? That means if your website isn’t mobile-friendly, you’re losing sales: lots of them.
If your site is slow, hard to navigate, or forces customers to pinch and zoom just to read product details, they’re clicking away and heading straight to your competitors.
The good news? Fixing your mobile experience doesn’t have to be complicated. Let’s break it down.
1. Your Website Must Be Responsive (No Exceptions!)
🚨 Problem: Your site looks great on a desktop but turns into a mess on a phone.
✅ Fix it:
Use a responsive design that automatically adjusts to different screen sizes.
Check that images, buttons, and text resize properly on mobile.
Make sure customers don’t have to zoom in just to read product descriptions.
💡 Why it matters: If people struggle to navigate your site on their phones, they won’t stick around.
2. Speed is Everything
🚨 Problem: Your website takes forever to load on mobile, and customers don’t have the patience to wait.
✅ Fix it:
Optimize images so they load faster without losing quality.
Remove unnecessary animations or large files slowing things down.
Use Google’s PageSpeed Insights to check your site’s speed and get improvement suggestions.
💡 Why it matters: 53% of users leave a mobile site if it takes longer than 3 seconds to load. Fast sites = more sales.
3. Make Checkout Mobile-Friendly
🚨 Problem: Customers are adding items to their cart but abandoning them because the checkout process is a pain on mobile.
✅ Fix it:
Enable guest checkout (no one wants to create an account just to buy something).
Use mobile-friendly payment options like Apple Pay, Google Pay, and PayPal.
Keep form fields to a minimum: only ask for what’s necessary.
💡 Why it matters: A clunky checkout process = lost sales. The easier it is to buy, the more people will complete their purchase.
4. Buttons Should Be Big and Easy to Tap
🚨 Problem: Customers can’t tap buttons easily because they’re too small or too close together.
✅ Fix it:
Make sure all buttons and links are large enough to tap without frustration.
Space things out so users don’t accidentally click the wrong button.
Keep important actions (like “Add to Cart” and “Buy Now”) front and center.
💡 Why it matters: If people struggle to tap and navigate your site, they’ll leave before they buy.
5. Test Your Website on a Real Phone (Not Just a Computer)
🚨 Problem: You assume your site works fine on mobile… but have you actually tested it?
✅ Fix it:
Open your site on different mobile devices (iPhones, Androids, tablets).
Try placing an order yourself: is it smooth or frustrating?
Ask a few friends or customers to browse and give feedback.
💡 Why it matters: What looks good on your desktop might be a nightmare on a smartphone. Test it and see for yourself.
Make Your Website Mobile-Friendly Or Lose Sales
A mobile-friendly website isn’t optional anymore. If your site isn’t easy to use on a phone, customers won’t stick around.
Want an expert opinion? Let’s take a look at your website together and fix what’s hurting your mobile sales.
📩 Reach out for a free consultation: I’d love to help.
Looking forward to helping your business grow,
Jonathan Santini
Lead Front-End Engineer & Partner at SwiftKick Web | Helping Businesses Improve Their Online Stores